IPTV And Metadata: What Does The Future Hold?

IPTV is Using Data in New and Innovative Ways

In today’s media landscape, consumers not only have a large variety of choices when it comes to the content they are able to view, they also have a wide variety of choice in the way that they can physically watch that content. Before the computer became an ubiquitous home accessory, individuals were limited in how, when, and where they were able to consume media broadcasts. For decades, if people were not in their homes when a particular show came on television, they simply missed it. This issue was relieved somewhat with the introduction of the VCR and the ability for people to record programs, however, people were still forced to view media on a large, stationary television. As we all know, this way of watching shows and movies no longer applies to a large number of people. Increasingly, people are viewing media content on mobile devices and computers and foregoing the television set all together. While IPTV has been around for a while, it is only quite recently that the hardware has caught up with the software allowing people this freedom. In today’s post, we here at Setplex wanted to take moment to talk about another facet of IPTV that is quickly becoming the most important aspect of the entire industry.

What do Your Viewing Habits Say About You?

Through the extensive gathering of data on users and subscribers, IPTV companies have compiled massive amounts of data about their customers. These companies know what people watch, when they watch it, how long they watch it, what they watch after certain shows, which genres they tend to gravitate towards and multiple other statistics that allow them to better understand a particular user’s preferences. Some providers have gotten so proficient at understanding their clients, that they have started to use their clients’ preferences as a way to decide which shows they should invest in and which shows they should not. By simply studying user data, these companies are literally molding their business practices around consumers so that they can provide the most desireable content to the largest number of people. However, all of this data isn’t just being utilized by providers, it’s also being used by advertisers.

Think about the ads that you see on a daily basis. If you’re watching traditional television, the ads probably cover a wide range of services and products, very few of which might actually interest you. Now, take a moment and think about the advertisements you see when you use the internet. We here at Setplex are willing to bet that these ads are much more focused on your interests and, in many cases, actually show things that you are interested in. These internet ads are no coincidence and have been carefully constructed and curated by websites in the hopes that you will click on one of these ads and actually purchase the product. While this practice has been prevalent on the internet for quite some time now, the same contextual ad strategy is starting to utilized by the IPTV industry. Providers want to deliver ads that are specific to a person’s interest because, in theory, people are more likely to purchase something through an ad if it is something that they have interest in. While this is an obvious move on the part of the IPTV industry, IPTV is poised to take even this concentrated advertising strategy a step further.

Is Video Metadata the Future?

Imagine for a second that you are watching a show at home through your IPTV provider, whatever that service may be. You come to a scene in the show where the characters are enjoying a pizza and, quite suddenly, a small advertisement appears in the left corner of the device you are watching the show on for your favorite pizza place. Whether you find this scenario to be convenient or creepy, we here at Setplex feel that it is the future of IPTV advertising. Increasingly, IPTV providers are using in video context such as the mood of the scene, characters, scenarios, and ascribing meta data to these moments. This metadata can be as specific as placing keywords within the video that describe each moment of the video or can take a broader approach and simply ascribe descriptive keywords to a specific time interval of the video. With this metadata in place, advertisers will be able to run contextual ads in relation to the video being watched, further increasing the chances that a potential customer will click on them. While this practice is not particularly widespread at the moment, it is this blogger’s opinion that metadata is the future of advertising in IPTV.

While the majority of the general public is still unaware that video metadata is starting to be utilized for targeted advertising, the widespread use of this practice will  begin to make it more known. Who knows, in the not so distant future, a user’s personal data may be used in conjunction with video metadata to create a hyper-specific ad that would really only be an effective ad on the person that is viewing it at that time. Perhaps mobile ads will be tweaked to consider a person’s geographic location, as well as their past purchases and the content of the show they are currently watching to provide an ad that, in any other context, would make no sense to display. Where does this leave the world of advertising is anyone’s guess, however, it cannot be denied that IPTV is the catalyst that was needed to start this reaction.

If you would like to learn more about IPTV, IPTV software, or becoming and IPTV content provider, please visit our website today to see what kind of services that we offer. At Setplex, we want to share the wonder of IPTV with as many people as possible and we would love to answer any and all questions that you may have. Get in touch with us today to see what IPTV is all about!

IPTV Myths Debunked

Don’t Fall For These IPTV Myths

Here at Setplex, we know a lot about Internet Protocol Television. We are confident that IPTV is the future when it comes to media content delivery and we are dedicated to helping the reach of IPTV spread as much as possible. Because we are so involved with the IPTV world we sometimes here myths and rumours that don’t paint IPTV in the best light. While some of these myths have a kernel of truth hidden within them to make them sound believable, most of them are nothing more than falsehoods that have gained momentum because of an uninformed public. To help combat these myths, we are going to spend today’s post debunking some of the most common ones we here in relation to the technical aspects of IPTV. We hope that by the end of this blog all of our readers understand that while these myths might sound plausible, they are in fact false.

Myth 1: IPTV isn’t as secure because it travels over the internet.

One of the most popular myths we come across, and the first one on our list, has to do with security as it relates to IPTV. We often hear people express concern over the fact that because IPTV content providers use the internet to transmit their content, it is much more vulnerable to attacks by hackers and other nefarious individuals. In reality, IPTV is actually much harder for hackers to compromise when compared to satellite, cable, and over-the-air broadcasting. IPTV, through the use of two-way set top boxes, can send secure messages to and from the operator’s network including authentication messages, decryption codes, and confirmation codes. In relation to non-IPTV services, IPTV is actually much more secure than other means of content delivery. Satellite and cable set-top-boxes rely on storing decryption keys in tamper-proof smart cards or as an embedded security processor which reads the keys sent with the content. These cards and processors can become compromised easily from hackers who simply have to make a duplicate of the card and processor, allowing them to access content that they should not be able to access. For this reason, IPTV is actually more secure than other forms of media content delivery because it makes use of encryption systems that are more secure than any found in cable or satellite set-top-boxes.

Myth 2: IPTV could become illegal because of net neutrality laws.

Over the past few years, net neutrality has become a topic of heated discussion. Proponents of the law say it is necessary to ensure that the internet is “fair” while detractors say that any limitations placed on the neutrality of bandwidth will do nothing but raise prices for internet services and could give favor to bandwidth from “preferred” websites. Whatever your stance on net neutrality, it cannot be denied that the implications of these laws could have a serious impact on the future of IPTV. However, they myth that net neutrality laws could make IPTV illegal in the near future are completely unfounded. In a nutshell, Net Neutrality legislation is intended to safeguard existing services, not deny access to new services. Net Neutrality is all about every internet destination getting the same treatment, which means that internet service providers would not be allowed to apply different priorities to the traffic that passes through its servers. However, most of these restrictions are aimed towards preventing certain services from scoring a “free ride” on consumer ISP services. However, since IPTV is not about traffic that goes through these servers, it will not be affected. In fact, IPTV would most likely benefit from Net Neutrality because an ISP would not dare to throttle the connection of an IPTV service if it thought that doing so would hurt its value.

Myth 3: IPTV just sends files over the internet, much like Internet TV and podcasting.

While this myth makes sense from a consumer standpoint, it is also based on falsehoods. To the average person, IPTV services appear almost identical to regular television or satellite services. People hit a button, their content appears on their screen and, for all intents and purposes, the whole process feel very similar to watching normal, network provided television. However, this understanding of IPTV is fundamentally flawed. Because the underlying delivery methods are the same as the internet, IPTV is able to provide a direct, dedicated return channel from the viewer. Content delivery through IPTV content providers is not sent over the internet, but is instead sent over specially built private IP networks that were put in place by telecommunications companies. Unlike audio and video that is streamed over the internet, dedicated IPTV networks are designed to guarantee quality content delivery that cannot be rivaled by web based services.

We hope that this blog has helped to lay to rest some of the rumors and myths that surround the IPTV world. If you would like to learn more about how Setplex can help you become an IPTV content provider, please visit our website today and view our services. We provide the finest in IPTV hardware, software, and support and we are certain that we will be able to help you.

IPTV Is Changing The Way We Watch Television

The Trends of IPTV Cannot be Denied

Take a moment to consider the amount of programming that you consume on a weekly basis. If you’re anything like the average American, a healthy portion of your time is spent consuming media in the form of television shows and movies. On average, Americans spend almost six hours watching television every single day; however, this investment of time is starting to mutate in an interesting way. For decades, we have measured how much “television” a person watches by the literal amount of time that they spent in front of a television set. As we all know, however, it is becoming more and more common to watch “television” without ever interacting with a television set. Internet Protocol Television, IPTV for short, over the last decade, has had a major impact on the way that we consume media. In today’s post, we are going to take a look at the ways that IPTV is changing the way that we watch “television” and what the impacts of these changes could mean for future generations of media consumers. Continue reading below to learn more.

The Era of The Binge is Upon Us

Television has, for all intents and purposes, stuck to the same format since its inception. Networks own channels, produce content, and provide that content to consumers for a fee. On top of this fee, the networks also sell advertising space to thousands of businesses a year, effectively making free money off of their captured audience. To make sure that the advertisers were reaching a large audience on a consistent basis, the networks realized that they needed people to watch their channel every single day so that advertisers would find their channel more appealing than other rival channels. While this model of business has been around for at least a century (thanks radio), it is starting to run into some issues thanks to IPTV. For decades, people would tune in weekly to keep up with their favorite television shows. This almost ritualistic approach to media consumption ensured not only that people were watching a network’s channel, but simultaneously assured advertisers that they would have a consistent audience to advertise to. However, what happens if advertising is suddenly taken out of the equation? Luckily, Netflix answered this question for everyone.

Netflix offers streaming video services for thousands of shows and movies without forcing subscribers to view any form of third party advertising. While early detractors were skeptical that Netflix would succeed, over the past decade, Netflix has come to be a major player in the world of both content distribution and original content production. Accomplishing this was no easy feat, especially considering Netflix did it without the aid of advertising money, and, very quickly, Netflix became a household name. However, while Netflix has certainly filled a void in the entertainment industry that needed to be filled, it has also changed the way that people view content. With the time barrier completely eradicated, dedicated consumers were suddenly able to watch entire seasons of their favorite shows in just a few days. No longer were people forced to wait months to find out the resolution to a season; suddenly, they were able to find out the next day. While most people talk fondly of a nice “Netflix binge” we here at Setplex have to wonder what the ramifications of this newfound way to consume media will have.

IPTV Has Ushered in a New Era of Consumption

Given the ability to view every episode of a show as soon as it airs, what do you think people will do? Do you think they will space out their viewings so that it takes a while to watch the entire season or do you think that they will watch the show as fast as possible to learn what happens next? If you guessed the second scenario, you would be correct. In a study conducted by Netflix, it was found that the average Netflix viewer chooses to binge watch their way through television shows in about a week. While this might seem pretty normal (and when you think about human nature, it is), eventually this will have an interesting effect on television programming, especially those programs released exclusively on IPTV content providers. With a show no longer governed by the constraints of a weekly broadcast schedule, how will writers and directors adjust their storytelling techniques? With the old system, a cliffhanger in the middle of the season was an effective tool to make sure that viewers came back to see what happened. However, when a consumer has the ability to instantly watch the next episode, is that tried and true trope still effective? While only time will tell, one thing is certain; IPTV has changed the way we consume “television” and the ramifications of this change are only just beginning.

If you would like to learn more about IPTV, or the services that we provide at Setplex, please visit our website today. We are dedicated to providing the finest IPTV solutions available, and we are confident that we can come up with a solution to fit your needs, no matter what they may be. Whether you need an IPTV set top box, are interested in learning more about our software, or want to become a content provider, we have the knowledge, tools, and experience needed to help you. Contact us today and let’s get started.

IPTV and Video Statistics

Setplex is at the forefront of end-to-end IPTV solutions, helping content providers create beautiful, stable, and relevant content experiences for their end users. In this blog, we’re going to discuss just how relevant IPTV is in media culture today. No waxing poetic or biased opinions here—these are some statistics that speak to IPTV’s relevance in the present, and its potential for the future.

100 million people view some form of online video…every single day.

Is this really a surprising statistic? Whether you’re killing time watching videos of Bichon Frise puppies, catching up on last night’s NBA highlights, or binging your new favorite Netflix show, people have more reasons and more platforms than ever to engage with videos over an internet connection. It’s not just something people do at the end of the day—thanks to the rise in mobile video consumption, we watch videos waiting in the coffee line, on the subway, while watching TV (a growing trend called “two-screening” that is popular amongst millennials), and, of course, while sitting on the porcelain throne (don’t lie, we know you’re guilty of this—we’re guilty of it, too).

Video, whether it’s accompanied by audio or not, is an incredibly digestible and accessible form of media on a variety of platforms. Plus, there’s nothing like watching a live video to transport you to anywhere you want to go on the planet.

There are approximately 123 million IPTV subscribers around the world.

Nearly 47 million people subscribe to Netflix in the US alone, with over 47 percent of those subscribers coming from outside the States. This is just a fraction of the entire IPTV picture, with more and more people all over the world turning to IPTV solutions for video-on-demand content, breaking news coverage, and live entertainment and sporting events.

IPTV subscribership is rising at a rate of 12 percent per year.

With many traditional TV companies offering new IPTV platforms (i.e. HBONOW, FOX NOW, The ESPN app), IPTV subscribership is growing at a healthy rate because it meets one single requirement of consumers today: it gives people the content they want, when and where they want it, on any desktop or mobile device.

This increase in IPTV subscribership has naturally led to a steep decline in traditional TV subscriptions. Overall, satellite and cable subscriptions are declining at a rate of nearly 2 percent per fiscal quarter, and the decline is much more drastic for some individual cable channels than others—in November of 2016 alone, ESPN lost a whopping 621,000 cable subscribers, and are on pace to lose 15 million total subscribers between 2012 and 2017.

In a world where the internet is king, consumers don’t sit around at home to wait for their favorite cable show at 8 p.m. anymore—they stream it through IPTV platforms anytime, any place they desire.

IPTV evolves with the media landscape. Learn to evolve with it.

If you’re a content provider looking to ascend with the growth of IPTV, you need to have the best in IPTV hardware, software, middleware, and encoding—a truly end-to-end IPTV solution that evolves with your business and the media landscape. This is what drives Setplex to innovate every single day.

Join the IPTV revolution, and create a stunning experience for your end user. Get started with Setplex today.

How Different Generations Consume Media

At Setplex, we innovate in the IPTV world through our end-to-end IPTV solutions—it’s what inspires and drives our brand every day. We’re dedicated to creating industry-leading IPTV products, and strive to give content providers everything they need to create a seamless, secure, and stunning content experience for their end users.

 

But who are their end users, exactly? For some of our clients who deliver content to a global market, audience targeting can be as simple as providing the best in Albanian television programming to Albanians across the world, or by providing sports bars and pubs with seamless streaming of soccer (or more dialectically correct, football) and other gaelic sports for die-hard sports fans.

 

But sometimes, targeting an IPTV audience takes on a more age-related, generational shape. Understanding the age and socioeconomic generation of your audience can be critical to your success as a content provider, and can help you tailor the content experience to suit your audience’s content needs.

 

In this blog, we’ll discuss the three largest generational segments who consume media, and how their identity, cultural place in the world, and media consumption tendencies can shape your content delivery business.    

Baby Boomers

Baby Boomers are the tried and true generation—the Old Faithful of media consumers. Indoctrinated into traditional, passive TV culture of the 1950s and ‘60s, Baby Boomers have spent decades as watchers of television programming, only modifying their viewing habits to welcome new innovations like cable and satellite TV. However, with the advancement of Internet-based technologies, high-tech content streaming devices, and content platforms like Netflix, Hulu, and Sling TV, Baby Boomers are flocking to more advanced technologies to consume media content—earning the name “digital immigrants” as a description of their transition.

 

Until 2016, Baby Boomers were the largest segment of media consumers, with millennials surpassing them by a small margin. However, they are still an incredibly large group, and an important one at that. We’ll touch on this fact again later—but Baby Boomers spend much more time consuming online content than any other audience. This is something to keep in mind when creating and curating IPTV content.

Gen-X

If there’s one generation that seemingly lacks a collective identity (and is largely overlooked in the realm of marketing and media consumerism), it’s Gen-X. As the generation proceeding Baby Boomers, and the smallest generation of the three predominant generations of media consumers, many Gen-X people don’t even identify with their Gen-X status, and are difficult to pin down as far as consumer identity goes. According to a MetLife survey of the Gen-X age group, only 41 percent actually identified themselves as Gen-X—28 percent claimed to be Baby Boomers, 12 percent identified themselves as millennials, and 19 percent either didn’t know which group they identified with or felt they didn’t identify with any group in particular.

 

This enigmatic generation can be frustrating for IPTV content providers to target, as they seem to transcend generational boundaries. But as a rule of thumb, Gen-X appears to be a much more technologically savvy generation than baby boomers, and can adapt to newer, more advanced IPTV and content streaming technologies. You know the old saying—the IPTV train is leaving the station, and Gen-X can hop on or be left behind.

Millennials *A Baby Boomer Groans*

There might not be a word that grinds the gears of older generations more than the word “millennials.” After all, they’re the most entitled, least socially engaged, and most woefully addicted to digital media, right? Not so fast, old man. While some millennials might be entitled and disengaged from current events of the day, they actually spend less time consuming digital media than Gen-X and Baby Boomer generations.

 

In a joint study by Fractl and Buzzstream called “The Generational Content Gap,” 1,200 people across Millennial, Gen-X, and Baby Boomer generations were surveyed on their media viewing habits—and the results might be surprising to everyone but Millennials. Baby Boomers (born 1946-1964) said they spent 20+ hours per week consuming online content on a variety of devices, while Gen-X (1965-1976) and Millennials (1977-1995) said they consumed online content for 5-10 hours per week.

 

But it’s also important to note the platform(s) by which millennials are consuming media. Millennials are much more likely to use a mobile phone as their primary device for media consumption, followed by desktops, laptops, and tablets respectively.

 

If you’re targeting a millennial audience, you can’t just curate appropriate content for this group—you need to meet them on the devices they use the most, and make the content experience seamless and accessible.

What does this mean for IPTV?

Ultimately, IPTV content providers are in charge of creating and curating content that meets the needs, desires, and consumer habits of their respective audiences—whether it’s predominantly Baby-Boomers, Gen-X, or Millennials. But they also need to keep in mind where and how these generational groups are consuming their content. Millennials are absorbing content through iPhones and other streaming devices, but what about five years from now? What about the future viewing habits of Generation Z (born in 1996 through the mid-2000s), who have been born into a culture of highly accessible internet and social media usage, and make up 25 percent of the U.S. population?

For IPTV technology to be relevant for today’s generations and generations to come, it must change at the same pace as our cultural and media landscape. This is Setplex’s greatest passion, and something that drives us to innovate every single day. We’re dedicated to creating industry-leading IPTV solutions that meet the ever-changing needs of consumers, so your content delivery business is always at the forefront of the media world. It doesn’t matter which generation(s) you’re trying to reach—Setplex offers end-to-end IPTV solutions from sleek set-top boxes and professional encoding to stable and seamless white-label content apps. Be a part of the IPTV revolution—get started with Setplex today!

 

IPTV Is The Future

Are You Ready for IPTV?

Hello, and welcome to part two of our blog series on the rise of Internet Protocol Television and why, when it is all said and done, this rise is going to benefit everyone. If you haven’t read our last blog post on this topic, we suggest that you go back and do that before starting this one. However, if you are one of those people who doesn’t mind jumping in halfway through a story then, by all means, continue reading. Here at Setplex, we already know that IPTV is a major disrupting force in the world of media distribution. Cable and satellite companies, the long established leaders in the media distribution game, are starting to feel the effects of IPTV and, unfortunately for them, the effects are not advantageous to them. In today’s society, people want efficiency. Computers have changed society and part of that change has to do with gratification. People are tired of hearing “this is the way we’ve always done it” and are now starting to embrace the idea of technology delivering more effective means to achieve things. In today’s post, we are going to continue to go over how this societal shift in attitude has been a major driving force in the rise of IPTV.

IPTV is Like Regular Television but Better

For far too long, we, as a society, have been subjected to the unfavorable business practices of major cable and satellite providers. Even the most basic of cable packages is pricey and, for the most part, people tend to only watch a few channels out of the package. While cable and satellite companies will boast that they offer X number of channels, how many of those channels are actually interesting to the people paying for the package? Luckily, IPTV puts control back into the hands of the consumer. IPTV has, for the first time in a long time, allowed the consumer to choose exactly what they want to watch, how they want to watch, and when they want to watch it. Below, we have listed a few more reasons that IPTV is becoming the preferred method for media consumption.

 

  • Cable and Satellite Prices: One of the biggest factors that is driving consumers away from traditional media content providers is price. For many people, the price that traditional media content providers demand is not reflective of the service that they receive. For example, many people are highly unsatisfied with basic level cable packages. These “budget” packages still run at around $89 a month, however, they include the bare minimum of channels. This includes a handful of local and national stations but, rather glaringly, many of these channels are not channels that people are actually interested in watching. Of course, people can upgrade their cable packages; unfortunately, this is not the easiest thing to do. Cable and satellite companies do not let people pick the channels they want. They offer packages and upgrades that include bundles of channels. So, if a channel that you really want is only offered in the $150 bundle, that is what you will have to pay, regardless of whether or not you care about any of the other channels included in the packages. If this sounds crazy to you, don’t worry, you are not alone.
  • Mobile Internet: Perhaps the most impactful, yet unexpected, impact on the IPTV market came in the form of mobile internet access. For decades, portable televisions have been available. These tiny screens normally relied upon TV broadcast signals to receive a picture and were, for the most part, offered low performance and poor quality. With the birth of the smartphone, people suddenly had a way to watch high-quality videos on the go. The only thing that was missing from the equation was a content provider that could meet this market. Luckily, IPTV was seemingly built for this exact purpose. Through IPTV, consumers were suddenly able to watch their favorite shows on the go and, for the first time, millions of people started to realize that perhaps traditional media content delivery methods were not the end-all solution to consumers’ needs.
  • Quality Content: The final driving force that we are going to analyze is one of the newest; however, it is poised to be one of the most important. In the beginning, IPTV filled consumer demand by delivering their favorite shows in a more convenient and cost-effective format. Services like Netflix and Hulu gained wide popularity for these services but rather quickly realized they were missing an amazing opportunity. Why only repackage existing content when they could provide users with original content as well? As both companies grew, their resources grew as well, resulting in the ability to produce high-quality shows branded as their own original content. Not only was this content well received by their subscribers, it is becoming an increasingly important part of both companies’ business models.

We hope that this short series has helped paint a better picture of exactly why Internet Protocol Television is becoming as popular as it is. While it may seem that the rise of IPTV has been sudden, when you study the media industry, the seeds for this transition of power were planted long ago. The popularity of IPTV can be directly traced to an increase in internet speed (as well as a decrease in internet price), dissatisfaction with the cable and satellite industries, and new forms of technology that allowed people to consume media on the go. If you would like to learn more about IPTV, please visit the Setplex website today. We truly believe that once you experience our products, you will see why IPTV is the best choice for consumer media consumption.

What Every Great CDN Needs

Content providers face a number of challenges when assembling technology for an end-to-end IPTV solution that offers stable content streaming, an engaging content platform, user-friendly IPTV hardware, back-end security and functionality, and unrivaled customer support.

This has been the passion and obsession for Setplex for years. How can we provide an IPTV solution that evolves with its clients and its users, makes use of the world’s most advanced IPTV technology, and engages audiences across the globe?

The pursuit of answering this question led us to create a groundbreaking, end-to-end IPTV solution—the first of its kind on the planet—that has revolutionized how users experience content all over the world.

But what makes for a truly great IPTV experience for the content provider and the customer? Here are just a few of the things that make for a great IPTV content streaming experience, and how Setplex can make this great streaming experience possible.

Dependable, integrated hardware and software.

For many content providers, it can be a challenge to patch together hardware, middleware, software, encoders, and a content platform from multiple companies for a fully functional and synchronized content streaming experience for the end user. Ideally, content providers would find one company that offers a fully integrated IPTV experience via an IPTV set-top box, stable and secure middleware, top-of-the-line software, and a stable content delivery network.

That’s where the experts at Setplex can help. Setplex is the first company in the world to provide end-to-end IPTV solutions and apps that utilize cutting-edge technology and offer unprecedented reliability. We strive to make the IPTV process for content providers simple, easy, and all-inclusive; if you have a problem with your IPTV setup, you only have one company to call.

It all begins with our user-friendly SP-110 IPTV set top box, with unrivaled processing power and the fastest channel zipping on the planet. That hardware is powered by NORA, a revolutionary middleware system that sets the stage for your IP-based content network. Finally, that middleware and hardware are used to display a one-of-a-kind white label app platform that gives end users a powerful, stable, and beautiful content viewing experience. All of the Setplex products work in harmony with one another, so the IPTV experience is just as simple for the content provider as it is for the end user.

A beautiful, user-friendly graphical user interface (GUI).

Users don’t just expect pristine content quality, fast connections, and uninterrupted content enjoyment—they expect a visually attractive, easy-to-use GUI that allows them to find the content they’re looking for. That means stunning design, logical layout, and easy navigation are more important than ever before.

Setplex, above anything else, keeps consumer behaviors and needs in mind, which is why our white-label app solutions are brand-centric, visually appealing, simple to navigate, and unflinchingly stable. Every single part of the end-to-end content distribution process is a direct reflection of your brand, and your GUI is the first impression in that process. Whether it’s in the form of a mobile app, a smart TV platform, or a content web portal, Setplex can provide GUI solutions that drive engagement with your content and your brand.

Bandwidth, bandwidth, bandwidth.

Nothing is more of a turnoff to the end user than interruptions in content streaming or general consumption of any form of media. For your success as a content provider or broadcaster, you need high-quality, voluminous bandwidth and a stable network connection so your end users can have a memorable and continuous content consumption experience.

At Setplex, our Content Delivery Network ensures fast connections, guaranteed bandwidth, and high-quality streaming, so your end users can less on interruptions and more on the content at hand. Setplex partners with all major bandwidth providers, including Verizon, AT&T, Level (3), and Akamai, so your content distribution is backed by the power of some of the most advanced bandwidth technologies on earth.

Content for any device, anywhere.

If you’re in the business of content delivery in any form, you understand that the end user wants content when they need it, where they need it, on any device. Your media interface must be able to translate seamlessly for mobile, tablets, desktops, and TV sets, and any device that becomes popular in the future.

Fortunately, Setplex offers white-label applications for mobile devices and smart TV systems that tailor your content to any device, and allow your users to find the content they’re looking for from anywhere with an internet connection. These apps don’t just deliver content—they’re branded to your practical and aesthetic requirements, so your apps look professional, engage your users, and function in a high-definition, stable manner.

Data for growth and understanding.

As a content provider, you don’t just need a stable and innovative IPTV setup to be successful. You need data that helps you understand how the end user is interacting with your content and your platform so you can tailor your platform to their needs.

Setplex provides each content provider client with in-depth, real-time data and analysis for a better understanding of end user behaviors on content provider platforms. These are the insights content providers need to understand their audience, and make their content experience even better.

Why choose Setplex for IPTV solutions?

There’s no debate—Setplex is the world’s leader in IPTV solutions because of our all-encompassing, fully integrated approach to IPTV and content delivery. Our technology makes the broadcasting, encoding, and receiving of content easier than ever before for the content provider as well as the end user.

When troubleshooting or IPTV advice is needed, Setplex makes managing and maintaining your IPTV system a simple process with our experienced service engineers. We use a unique fault detection system to identify problems with continuity errors, decryption faults, or bit rate errors before your audience even realizes there’s a problem. It doesn’t matter when trouble arises—our engineers are ready to be dispatched anytime, day or night, 365 days a year.

Most importantly, Setplex is your premier IPTV service because of our attitude about the technological landscape. The content delivery and media landscape has changed dramatically over the past 10 years, and will continue to evolve with the advancement of content technology and the increasingly complex demands of end users. In order to stay at the forefront of content distribution, you need a company that is ready and willing to grow and change with the times—a company that is prepared to lead and innovate in the IPTV industry and beyond.

This is the attitude that made Setplex a world leader in IPTV solutions, and will continue to drive our success and innovation in line with the modernization of technology, the evolution of content, and the ever-changing demands of end users.

Don’t struggle to patch together an IPTV system. Your IPTV solution is here—contact Setplex today.